Saturn delivered vehicles that resonated with American values and aspirations. The Saturn S-Series, the brand's introductory line, was an instant hit for being sturdy and easy on the gas. Then there’s Saturn Vue, their take on an SUV. It showed folks that Saturn knew how to keep up with the times and what families wanted. With consistent innovations and a penchant for putting the consumer first, Saturn's lineup resonated with the heart of the American consumer.

  • Most Fuel-efficient - Saturn Ion
  • Most Popular - Saturn SL
  • Best Selling - Saturn Vue
  • Lowest Priced - Saturn SC

From the gas-friendly Saturn SL to the roomy Saturn Vue and even the zippy Sky Roadster, Saturn had a ride for every mood. Even with big players in the field, Saturn built a special bond with its fans.

Saturn in America

A brainchild of General Motors to combat foreign automakers, Saturn was born out of the need for innovation in 1985. It was envisioned as a brand that would operate somewhat independently with its own assembly plant in Spring Hill, Tennessee, and a separate retailer network. This unique positioning allowed Saturn to adopt practices and strategies their way - a bit separate from the GM umbrella.

Saturn's Fresh Approach

Instead of just focusing on the cars, Saturn looked at the entire car-buying experience. Their revolutionary no-haggle pricing took the stress out of the negotiation process for customers. Also, by involving customers in pre-launch events and 'Homecoming' celebrations at their Spring Hill plant, Saturn nurtured a tight-knit community of brand enthusiasts. 

However, as times changed, Saturn hit a few bumps in the road. GM's financial woes in the late 2000s impacted Saturn directly, and despite its unique brand appeal and dedicated customer base, it ceased production in 2009.