For February 2024, Subaru America reported a 3.1% rise in sales compared to the same period in 2023. This has been the 19th consecutive month of sustained growth in the month-to-month growth. Moreover, the Forester was at the top of the list with a great 48% rise in volume. The sales report conveys the fact that Subaru is still going strong and is determined to give its customers a top-notch vehicle.
Sales Performance
|
Model |
Feb-24 |
Feb-23 |
% Chg |
|---|---|---|---|
|
Ascent |
3,791 |
4,406 |
-13.9% |
|
BRZ |
243 |
368 |
-33.9% |
|
Crosstrek |
12,553 |
14,816 |
-15.3% |
|
Forester |
14,882 |
10,030 |
48.4% |
|
Impreza |
2,343 |
2,591 |
-9.6% |
|
Legacy |
1,248 |
1,526 |
-18.2% |
|
Outback |
10,412 |
9,108 |
14.3% |
|
Solterra |
322 |
347 |
-7.2% |
|
WRX |
1,395 |
2,598 |
-46.3% |
|
TOTAL |
47,189 |
45,790 |
3.1% |
Subaru of America marks 19 straight months of consecutive monthly growth, and the Forester with an astounding sales jump of 48% stands out as the best performer in this achievement. The brand's success can be attributed to the significant sales of Crosstrek and Outback models, indicating a steady increase in its sales and customer satisfaction.
Safety Recognition
Four Subaru vehicles including the 2024 Ascent have been rated as top-notch by IIHS in terms of safety. The Ascent was given a TOP SAFETY PICK+ ranking and is considered a symbol of Subaru's dedication to passenger safety. This recognition, in addition to Subaru's impressive streak, has been secured by Impreza, Outback, and Solterra, which have kept their status as IIHS TOP SAFETY PICK vehicles.
Executive Comments
The Subaru President and COO Jeff Walters credited retailers and the impressive vehicle lineup for February's 3.1% sales boost. Troy Poston, the current SVP of Sales, highlighted their recent recognition by Consumer Reports as the best mainstream automotive brand in 2024, which shows that Subaru is committed to providing quality products and supporting their community. Such executive comments are evidence of the brand’s success, as the Forester is the top-selling and IIHS’s continuous safety awards.
FAQs
What was Subaru of America's sales growth in February 2024?
Sales increased by 3.1% compared to February 2023.
Which Subaru model saw the highest sales in February 2024?
The Forester led with a 48% increase in sales.
How did Subaru vehicles perform in IIHS safety ratings?
Four models, including the 2024 Ascent, earned IIHS TOP SAFETY PICK recognition.
What recognition did Consumer Reports give Subaru in 2024?
Subaru was named the best mainstream automotive brand for the second consecutive year.
How many months of consecutive year-over-year sales growth has Subaru achieved?
Subaru has experienced 19 straight months of year-over-year sales increases as of February 2024.
