Genesis will be featuring the Neolun and the GV60 Magma Concepts at Genesis House New York, with the launch of a high-performance program. The Neolun Concept is a symbol of innovation and luxury, and the GV60 Magma Concept is a concentration of performance and capability. This first step for Genesis is the company's entry into the high-performance segment and this brings on an exciting future for the brand.
Neolun Concept Overview
Genesis will be presenting their full-size electric SUV concept, the Neolun. It is inspired by Korean hospitality and the most advanced technology with B-pillarless coach doors and a radiant heating system. The concept of reductive design showcases the exterior design that presents a bold two-tone exterior scheme. It is the Neolun Concept that represents the fusion of luxury and technology, and it is the next big leap in the automotive journey of the Genesis brand.
The Neolun Concept interior designs are based on the "ondol" Korean traditional heating method which is warm and comfortable. Its wide and luxurious design features include the front-row seats that are swiveling for convenience. These luxury materials like cashmere and natural leather add a high-class look to the cabin. This combination of innovation and traditional inspiration would lead to the creation of a cozy atmosphere which would be a perfect place to showcase Genesis' sophisticated craftsmanship and modern design.
Genesis debuts on the high-performance market with the GV60 Magma Concept. With the adoption of the latest battery and motor technology, this concept is expected to deliver a more advanced performance level. The GV60 Magma Concept is a manifestation of Genesis's innovation principle that aims at making the new idea a reality by creating a design that has stability and aerodynamics. This reveal now stands as a major step for the brand as it goes beyond the era of just driving and venturing into the world of exhilarating experiences.
GV60 Magma Concept
The GV60 Magma Concept Interior integrates luxurious and sporty elements, such as bucket seats, which are characterized by unique stitching patterns. Designed to prioritize a powerful and exhilarating driving experience, the interior combines comfort with performance styling. This inside design not only shows Genesis' dedication to making luxury cars but also to the feeling of excitement behind the wheel.
The Genesis Magma Program aims to develop high-performance versions of every production vehicle and Jacky Ickx, a famous racer, becomes Genesis Brand Partner. Aside from the GV60 Magma Concept, other Magma models are displayed in the program to highlight the brand's commitment to advancing technology and luxury. This strategic initiative is further evidence of Genesis' resolve to innovate and demonstrates a considerable leap in its development within the automotive sector.
Future Plans and Exhibitions
Genesis will be seen at the 2024 New York International Auto Show displaying its Neolun Concept, GV60 Magma Concept, and other models. This exhibition carries a message of the commitment of Genesis to lead the era of the electric vehicle with the battery EVs. The event promises to show the brand's plans, featuring innovative designs and technology.
FAQs
What is the Genesis Neolun Concept?
The Genesis Neolun Concept is a full-size electric SUV showcasing innovative technology and luxury inspired by Korean hospitality.
What sets the Neolun Concept apart?
The Neolun Concept has distinctive features including B-pillarless coach doors, a radiant heating system, and a modern reinterpretation of Korea’s traditional hospitality culture.
What is the Genesis Magma program?
The Genesis Magma program marks the brand’s foray into high-performance vehicles, aiming to push boundaries in both aesthetics and driving experience.
What does the GV60 Magma Concept offer?
The GV60 Magma Concept improves the design and performance of Genesis’ first dedicated EV model, featuring improved battery and motor technology with a focus on dynamic driving.
Who is involved in the Genesis Magma program?
Racing legend Jacky Ickx has been appointed as a Genesis Brand Partner, contributing expertise to the Magma program aimed at delivering exhilarating driving experiences.
